Privacy policy

Last updated: November 29, 2020

At Walletguide, data privacy and data security are really important to us and we want to make sure that you trust us with your information. This Privacy Policy (“Policy”) describes which information we gather, how we use it, how we share it with others, how we protect it and how you can access and control it.

If you have any questions or complaints about this Policy and our data protection processes, please get in touch with us at the contact mentioned below.


“Walletguide”, “we”, “us”, “our” means Walletguide GmbH.

“Websites” means any website operated by Walletguide

“Services” means any product or other service that is operated by Walletguide.

“Visitors” means any individual that visits our Websites, but that we can’t identify yet.

“Leads” means any Visitor of our Websites that has provided us with identifiable information (e.g., by filling a form on a landing page).

“Users”, “Customers” means any individual who has an account with any Walletguide Services.

“GDPR” means the General Data Protection Regulation.

Beside these specific definitions we will use the meanings as defined in the GDPR regulation.

What information we collect about you

Information you provide to us

Information you provide through our Websites

In specific cases you provide data to us through our Websites. For example, you provide your contact details when you sign up for our newsletter, download a white paper from one of our landing pages, use our free statistics sections or when you fill a contact form.

Information you provide through our Services

You provide data to us when you use our Services. For example, you provide us with information, when you sign up for an account, when you add new users, when you add notes or comments or when you use our Services on an ongoing basis as part of the general features of the Services. For your financial data that you provide in regards to the Services we are the data processor and you are the data controller under the definition in the GDPR.

Information you provide through our support channels or direct communication

Through our support channels (e.g., Helpdesk, live chat) and direct email communication you provide us with data about yourself and about the case for which you are contacting us.

Payment information

When setting up a paid account with our Services, you provide us and our payment partner with payment information that allows us to charge you on a recurring basis.

Information we collect automatically

Cookies and other tracking technologies

Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Websites or a third-party to recognize you and make your next visit easier and the Websites more useful to you.

We use cookies and other tracking technologies in order to provide our Services, give you a better website experience and to improve our Websites and Services. You can find more information in our cookie policy. This includes the use of third-party analytics services like Google Analytics, Hubspot and others.

Information on how you use our Services

When you visit and interact with our Services we collect certain information in the background in order to optimize and improve the Services going forward. This includes for example things like device and connection information, log data, logins, page views, API calls (Application Programming Interface), usage of specific features and error logging.

Information from other sources

Other users of the services

Other users of our Services may provide us with data about you, when they add you as a user in order to use the Services going forward. You may also be mentioned by other users in notes and comments that were added or in support/sales conversations with our team.

Connecting via social networks

If you use any of our Websites and Services to connect with any of your social network accounts (e.g., Facebook, Instagram, Twitter, YouTube) and therefore give us permission we get access to data about you via the social network interfaces. Such data can include your name, contact info, pages you administer and analytics numbers. When you authenticate our application with the social networks, the networks will show in a dialog what data you are sharing exactly.

Public information

In some of our processes we make use of public information that we can find about you, for example via LinkedIn or similar services where you provide your information publicly with intention.

Other partners

We may receive information about you through other third-party partners, such as advertising and data partners we work with.

How we use information we collect

We use the personal data you provided to us only for specific purposes of the corresponding processing activities and only where we have legal bases to do so (in compliance with the GDPR article 6). Once the purpose for a processing activity is not applicable anymore, we will delete the data accordingly (for specifics please read the section on this topic below). In the following sections we list the specific areas in which we use your personal data.

Providing of our Websites

We use information you delivered to us in order to provide our Websites, including customer support, log files, rendering fonts and to operate and maintain the Websites. We also use your data in order to personalize your experience.

Providing of our Services

We use information you gave to us in order to provide our Services, including for account creation, authentication, customer support, log files, rendering fonts and to operate and maintain the Services. We also use your data in order to personalize your experience.

Improving our Services

We want to make our Services the best in the market, that’s why we use your information in order to improve our Services on an ongoing basis. For example, we track how you use and navigate through our Services and how and if you use a specific feature.

Communicating with you about our Services

We use your contact information in order to communicate with you about our services. For example, we send you emails for confirmations, customer support, updates to the Services, technical notices and security measures.

Contact form

When you fill a contact form on our Websites, we use the data to get in touch with you to resolve your case.

Sign up

When you sign up for our Services on our Websites, we set up your account and may get in touch with you in order to help you to get the benefits out of our Services.

Customer support

We use your information in order to provide you with the best customer support. For example, when you use the chat plugin in our Websites or Services, we use the information you provided in order to resolve your case and guide you to the right resources and contacts within Walletguide.

Marketing and promoting our Services

We use your data in order to send promotional information to you that may be of specific interest to you. Our goal is to make the communicated information as meaningful as possible for you.


In case you signed up for our newsletters, we will send you regular email updates that are interesting in the scope of our company.

Lead quality

In order to only send you meaningful information we use your information to try to learn more about you over time and therefore consider a likelihood that you would be interested in our Services.

Cookies and other tracking technologies

We use your information in combination with cookies and tracking technologies with the goal of providing you an improved Websites and Services experience.


We use cookies to store information and identify you across our various web properties. For example, to identify you in our Services or to track your activity in order to improve the Websites and Services. You can find more information in our cookie policy.

Web analytics

We use data that we gathered through web analytics scripts that we embed in our Websites and Services. For example, we use Google Analytics and Hubspot to analyze user behavior with the goal to improve the Websites and Services.


We may use remarketing in order to promote our Services to you in a personalized way. For example, we may use Google Analytics/Google Adwords to build remarketing lists and Facebook ads technology (including the Facebook pixel and custom audiences) to show you ads on other platforms and re-engage you with our Websites and Services.

Safety and security

We use information about you to increase the safety and security of our Websites and Services. For example for verifying your account, detecting fraudulent activities and anything else that would make our Services more secure.

How we share information we collect

Service providers and third parties

We work with third-party service providers for various tasks within our organization, including billing, marketing, customer support, analysis, accounting and others. If we transfer your personal data to a service provider in order to fulfill a task, we will make sure that the service provider only processes the data based on our instructions and by guaranteeing the same safeguards as we do. On top of that we guarantee that we have signed a data processing agreement with every service provider that makes sure that the partner is bound to the strict rules under the GDPR law. We have created a separate list of all our sub processors.

Change of ownership

We may share information under this Policy in the case of any merger, sale, financing or acquisition of a part or the whole of any Walletguide business. We will notify you accordingly in case this situation should arise. Any data transfer in this regard is guaranteed to be in line with the GDPR regulation.

Law enforcement and compliance

We will share your information with a third-party (including law enforcement authorities) if we believe that sharing is necessary to comply with any applicable law or governmental requests.

How we secure information we collect

We use robust and state-of-the-art technical and organizational measures to secure the data that we have about you. We are reviewing our data protection processes regularly in order to make sure that we protect your data in the best possible way. If we use sub contractors and service providers to fulfill a specific task based on your data, we will make sure that the partner has similar state-of-the-art data protection processes in place.

How long we store your information

We store your data only for as long as we need access to it in order to fulfill the purpose of the specific data processing activity. As the data retention period is different from use case to use case we have created a separate document with all our processing activities, in which you can find the exact period for each of the processing activities that we perform. On top of that and where possible we have applied a general rule inside Walletguide that all personal data should be deleted or anonymized if you haven’t been using our Websites and Services for more than 9 months. Exceptions to these rules only apply if there are technical limitations to guarantee this or where specific laws expect from us that we store the data for a longer time (e.g., requirements from tax authorities for storing documents).

How to access and control your information

We respect that your personal data is yours and therefore give you full control to decide what happens with your personal data.

Access, correction and deletion

You have the right to request a copy of your information, to object to our use of it, to request the deletion of your information or to get it in a machine-readable electronic format. Many of these activities you can do yourself within our Services by navigating to the account settings page. For any other request please send us an email to and we will do our best to give you a meaningful response as soon as possible after we have verified your identity. In some cases we may be limited in providing information to you, if fulfilling your request would reveal information about any other individual or if we are permitted by law or legitimate interest to keep it. Should you at any point believe that we didn’t respect your data privacy rights, you can complain with the corresponding authorities.

Opting out for specific use cases

You may opt-out of specific processing activities by using different methods, such as

  • Blocking cookies in your browser
  • Switching the settings in our cookie consent solution (Websites and Services)
  • Installing third-party browser extensions to block certain scripts
  • Clicking on unsubscribe links in marketing email that we sent

How we transfer information internationally

In many cases we use sub contractors, service providers and Walletguide affiliates that are based outside of the European Union. Should this be the case, we will always make sure that safeguards apply so that the corresponding data transfer is handled in line with the GDPR regulations. For sub processors in the US we rely on signed data processing agreements that make sure that your data is secure. We have created a separate list of all sub processors, their country of origin and the corresponding safeguards.

Other important privacy information

Minors and children

The Websites and Services are not directed to individuals under the age of 16 and we do not knowingly collect any information from individuals under 16. If we become aware of such data, we will delete the personal information. If you become aware that someone under 16 is using our Websites and Services or has provided us with personal information, please get in touch with us at the contact mentioned below.

Changes to this policy

Walletguide reserves the right to change this Privacy Policy. We will provide notification of material changes through the company’s website at least 30 days prior to the change taking effect. Your continued use of the Websites and Services after the update has become effective indicates that you have read, understood and agreed to the new version of this Policy.

How to contact us

Questions regarding this policy or data privacy in general can be directed to the following contacts.

Responsible for data privacy and security at Walletguide

Walletguide GmbH
Rüggeberger Str. 94
58256 Ennepetal

Represented by Alexander Peiniger CEO and Managing Director